{"product_id":"pravana-purify-revive-shampoo-325ml","title":"PRAVANA PURIFY \u0026 REVIVE SHAMPOO 325ML","description":"\u003cp\u003ePravana’s Purify \u0026amp; Revive Mineral Diminishing Shampoo removes mineral build-up on the hair. Color-safe formula.\u003c\/p\u003e\u003cbr\u003e\u003cp class=\"single-products__features-content\" style=\"height: auto; overflow: hidden; transition: height 300ms linear;\"\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMineral Diminishing\u003c\/li\u003e\n\u003cli\u003eColor Safe\u003c\/li\u003e\n\u003cli\u003eHard Water Removal\u003c\/li\u003e\n\u003cli\u003eColor Prep\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cp\u003eFor an extra mineral diminishing treatment use before coloring hair. Wet hair and lather. Rinse Thoroughly. Repeat if necessary.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eThis potent-yet-gentle blend of lactic acid, green coffee, silk amino \nacids, and keratin proteins join forces to diminish minerals without \nstripping away moisture. Lactic acid binds to hard water minerals, \nconverting them into conditioning agents before dissolving them \ncompletely. These conditioning agents soothe and strengthen scaly \nstrands to reveal hair that’s weightless and lightly volumized.\u003c\/p\u003e","brand":"Central Beauty Supply","offers":[{"title":"Default Title","offer_id":41624668274771,"sku":"2502589763","price":23.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0279\/7525\/4099\/files\/ae171539-2ab1-4201-960f-d0ed47772b07_19e0f1eb-94f6-4922-8eab-3141952b186f.png?v=1729536128","url":"https:\/\/beautyparagon.ca\/products\/pravana-purify-revive-shampoo-325ml","provider":"Beauty Paragon Canada","version":"1.0","type":"link"}